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Privacy Impact Assessment — Act Now Button LLC

Prepared by: Raymond Chooi
Date: March 15, 2026
Regulation: Quebec Law 25, PIPEDA

1. Project Description

Act Now is a campaign infrastructure platform connecting creators, charities, and sponsors to drive verified impact actions. The platform processes personal information of supporters (who take actions), creators (who distribute campaigns), charities (who run campaigns), and sponsors (who fund campaigns).

2. Personal Information Inventory

Data CategoryData ElementsSourcePurposeStorage Location
Supporter (Donation)Anonymized ID, campaign ID, creator attribution ID, amount, Stripe reference, timestamp, IP hashAction form + StripeVerification, allocation, auditSupabase (Postgres)
Supporter (Petition/Signup)Email, name (optional), campaign ID, creator attribution ID, timestamp, IP hashAction formVerification, allocationSupabase; email purged 30 days post-verification
Supporter (Event)Name, campaign ID, creator attribution ID, timestampAction formManual verification, allocationSupabase
CreatorName, email, profile info, attribution history, compensation recordsRegistrationAccount management, attribution, compensationSupabase + Stripe
CharityOrganization name, registration number, contact info, Stripe accountRegistration + StripeAccount management, campaign hosting, donationsSupabase + Stripe
SponsorBusiness name, contact info, funding history, charge recordsRegistration + StripeAccount management, funding, chargesSupabase + Stripe
All visitorsBrowser type, pages visited, timestamps, diagnostic dataAutomatic (PostHog, Sentry)Analytics, error monitoringPostHog, Sentry

3. Privacy Risk Assessment

RiskLikelihoodImpactMitigation
Unauthorized access to supporter PIILowHighSupabase RLS, encryption at rest and in transit, service-role-only access to sensitive tables
Email retention beyond necessityMediumMediumAutomated 30-day purge job with data_retention_log audit trail
IP address identificationLowMediumOnly hashed IPs stored; hashing is irreversible
Third-party data breach (Stripe, PostHog, Sentry)LowHighAll providers maintain SOC 2 compliance; minimize data shared
Charity misuse of supporter emailsMediumMediumConsent collected at point of action; charity accepts responsibility via third-party agreement
Cross-border data transferMediumMediumSupabase hosted in compliant region; Stripe processes in compliant jurisdictions

4. Data Minimization Measures

  • Only data necessary for verification, attribution, and financial audit is collected
  • No raw IP addresses stored (hashed only)
  • Supporter emails purged 30 days after petition/signup verification
  • Anonymized records retained 7 years for CRA audit requirements only
  • No behavioral profiling or advertising use of supporter data

5. Consent Mechanisms

  • Account registration: Express consent collected with clear disclosure of data use
  • Supporter actions: Required information-sharing checkbox for non-donation actions; disclosure text for donations
  • Charity updates opt-in: Optional, unchecked by default, with charity description and privacy policy link
  • Marketing emails: Express consent required at sign-up; CASL-compliant unsubscribe in every message

6. Data Subject Rights Implementation

  • Access, correction, deletion, and portability requests via privacy@actnowbutton.com
  • 30-day response SLA
  • Deletion requests anonymize records (remove PII) but retain anonymized action records for financial audit
  • French-language privacy disclosures available

7. Incident Response Reference

See separate Incident Response Plan document.

8. Review Schedule

This PIA will be reviewed:

  • Annually
  • When new data processing activities are introduced
  • When significant platform changes affect personal information handling